Jewelry for the empowered

The Meaning Behind the Logo

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What Does Your Logo Mean?

It’s a question that comes up pretty frequently, and unfortunately, there isn’t a short answer. It has to do partially with all of the following: getting a divorce, being raised in a Jewish family, also developing my own spiritual beliefs, believing in the power of jewelry to facilitate self-love. All of those usually raise more questions than they answer, so I thought I’d share the full story here.

It All Started With a Rebrand, A Divorce, and a Tattoo

I have pivoted my business twice I started in 2010. The latest pivot was in 2015, which was the same year I divorced from my husband of 7 years.  I was designing the first pieces for my line of digitally designed jewelry, and I wanted something minimal, but impactful.

I was simultaneously roiling with emotions from the dissolution of my marriage. Guilt, shame, excitement, joy, confusion.

I was also turning 33 that year, and I planned on getting my first “birthday tattoo” in over 5 years. It had been a regular practice from my 18th birthday until I was 26. This tattoo was to symbolize my new attitude moving forward in life. A lesson from the past turned into a prescription for the future. A reminder of who I wanted to be.

 < The sketch from my tattoo artist

The tattoo features two ancient symbols: The Web of Wyrd from Norse mythology in the center of a six-pointed star, or hexagram, commonly known as the Star of David. Since the six-pointed star is the important part here, I’m going to focus on that.

Symbology: The Study or Use of Symbols

To answer the first question I normally get at this point: Yes. I am Jewish. My family is not regularly practicing Jews, but I was raised loosely in the Jewish faith.

However, this symbol has been used for centuries before Judaism adopted it (2). Here is one interpretation of the symbology that resonated with me,

"The interlacing triangles or deltas symbolize the union of the two principles or forces, the active and passive, male and female, pervading the universe ... The two triangles, one white and the other black, interlacing, typify the mingling of apparent opposites in nature, darkness, and light, error and truth, ignorance and wisdom, evil and good, throughout human life." – Albert G. Mackey: Encyclopedia of Freemasonry (1)

The hexagram is also used in the Anahata chakra or heart chakra symbol. The heart chakra’s primary function is love for oneself and others (3). Discovering this layer in the symbology of the six-pointed star was transformational because it related so closely to why I make jewelry.   

  < Anahata Chakra

During the rebrand, I discovered that the primary reason I make jewelry is that it can be a powerful symbol of love. It’s an intimate object that can be worn to commemorate love between two people as in the case of a wedding ring or memorial jewelry. But in many cases, the wearer bought it in order to feel good about themselves. This is a celebration of self-love, which is, in my opinion, the wellspring from which all other healthy love flows. I firmly believe that you can’t love others in a healthy way until you truly love yourself. So opted for a double dose of love symbolism, and added the heart to the six-pointed star.

And there you have it. I guess the short answer is "Love" 


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